The lecture opened with a discussion on how digital platforms have transformed the way people share messages, build identities, and engage audiences. Widia and Tri emphasized that while technology enables rapid communication, it also demands strategic thinking to ensure that messages remain clear, authentic, and ethically grounded. They pointed to real-world examples where poor communication led to misunderstandings or reputational risks, underscoring the importance of balance between speed and substance.
On the intellectual side (IQ), students were guided through frameworks for analyzing audiences, tailoring messages, and aligning communication with strategic goals. The presenters showed how language choices—tone, style, and medium—play a crucial role in whether a message resonates effectively in the crowded digital space.
Equally central was the emotional dimension (EQ). Widia and Tri stressed that impactful communication requires an awareness of others’ feelings, perspectives, and expectations. They encouraged students to practice empathy when addressing audiences, particularly in contexts where cultural sensitivity or conflict management is involved.
The lecture also explored the spiritual dimension (SQ) of communication, reminding students that words carry responsibility. Integrity, honesty, and respect for truth were emphasized as foundational values that sustain credibility in professional and personal contexts. By rooting communication strategies in these principles, Widia and Tri argued, students can become not just effective communicators but also ethical contributors in society.
The session concluded with an engaging Q&A, where students asked about practical strategies for managing digital identities and avoiding the pitfalls of misinformation. The speakers provided clear, actionable advice while reinforcing the importance of aligning communication practices with personal and institutional values.
Overall, the event succeeded in blending theory with practical wisdom, leaving participants with sharpened strategic skills, heightened emotional awareness, and a deeper sense of responsibility in navigating the complexities of communication in the digital age.